Erik Sandell

Senior B2B Marketer – with a Passion for Digital Content

Experienced international B2B marketer specialised in digital content. Develops digital content strategies, drives marketing projects and optimises day-to-day operation. Masters the whole content marketing process: research, planning, creation, promotion and KPI analysis. Brings a clear business understanding, especially from the IT, fintech, ecommerce and telecom industries. Has worked for small companies, big corporations, communication agencies and successfully run a consulting business. Creative, versatile, holistic, curious, structured and driven.


  • Digital content creation (writing, editing, design)
  • Content/inbound marketing
  • Content SEO
  • Conversion/leads generation
  • Marketing automation (Marketo, Act-on, Pardot)
  • Project management and marketing planning
  • Product marketing, value propositions and service packaging
  • Marketing research
  • Target group analysis and insights (buyer’s journey, personas, KPIs)
  • Native Swedish and excellent English


  • BSc, Economics and Marketing, Uppsala University
  • BSc, Marketing Communications and ARU, IHR
  • Copywriting, Berghs and Forsbergs

Some Achievements

  • Creating multi-language, digital content for buyer’s journeys, effectively capturing, nurturing and qualifying leads in most formats: videos, ebooks, white papers etc.
  • Heading Arvato’s marketing automation pilot project
  • Leading Arvato’s editorial content planning with a team of local marketers (Nordics and Germany), for web site, blog, LinkedIn, Twitter, Youtube, Marketo and paid campaigns
  • Leading several international marketing projects:
  • 3 new web sites, one a winner of the Swedish Publishing award, one generating 500 leads in 6 months
  • Product launch and lead generation campaigns
  • Target group insights (persona/pain points)
  • The content for events like Bankgirot’s Bankdagar, Tieto’s Bankdagen and Mobile World Congress
  • Creating and launching sales kits and web sales portals (clients: Bankgirot, Waldmann, Tools Group, Ericsson)

For more details, contact me or visit my LinkedIn profile.


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